Recently Taylor Swift released her first commercial with Apple, and it became popular for one reason. Taylor face planted into a treadmill. I thought the commercial was genius because it had her running to music on Apple music's app and then her falling like any other person who has ran on treadmill has done once in their life while singing to a good song. It is even more funny because Taylor has a past with falling off exercise equipment, so it's kind of funny how she is making light of that. It was also genius because Taylor is now on the end of her album spotlight, so what better way to stay in the spotlight as long as possible by doing a commercial with Apple.
I then started to think about how did Taylor become the face of Apple music? I remembered the feud between her and Apple after they announced Apple music. The reason she was so upset with them was because they were not going to pay the artists for the 90 day free trial, and for people who rely on sales for their income, it was a big problem. Eventually Taylor and Apple resolved the problem by paying the artists for the free trial period. After that though, it seemed like Taylor had been besties with Apple the whole time and I also feel like this was all done for promotion.
Here is where the problem starts, a few months after the feud is resolved, Taylor announces that she will be releasing her 1989 documentary on Apple music, and the only people who will be able to watch it are the people who pay a monthly charge to have Apple music. Then she released her music video for "The New Romantics" on Apple music. Now she made this viral commercial for Apple, giving them a lot of promotion. Oh look at this video, Taylor Swift face plants into a treadmill while listening to Apple music. Now just two days ago, Taylor releases another Apple music commercial and this one is revolved around getting ready while listening to music. You see Taylor jamming out to "The Middle" by Jimmy Eat World. It makes you want to buy the app and jam out too.
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| Apple Commercial #2 |
This is just a theory but after looking at the evidence that I have just laid out, something just doesn't seem right. I am not saying this is a bad thing at all, it is actually a brilliant move by both Apple and Taylor Swift. What better way to advertise your new music app then to start a fight with the queen of pop and then have her release all of her videos on the app. Those are just my thoughts, if anyone is reading this, go ahead and voice your own thoughts.
**images provided by Google
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